CITYSCAPE

ABOUT THE ISSUE

This issue captures our envisioned New York City—a fashion of Gen Z’s pinnacle style expressions and the everyday street vignettes. At the heart of it all, NYC is where style thrives. With this issue, Primadonna aims to amplify Gen Z voices by delving into their surreal and limitless creativity. We’re creating an urban escape within our own city, immersing ourselves in the world we call fashion and transforming fashion dreams into reality.

Our home is the beating heart of fashion—the vibrant pulse of New York City. Here, amidst its bustling streets, Primadonna thrives as a beacon of style and substance, seamlessly melding the worlds of creativity and culture.

Primadonna is humbles and honored to provide a stage for Gen-Z, curated and fueled by the very individuals it represents, while also realizing that collaborating with Nike is a cherished dream we are grateful to share.

In the same vein as Nike, Primadonna stands synonymous with bravery, camaraderie, and unshakeable selfassurance. Rooted at our core, regardless of the endeavor at hand, we simply seize the moment and embark on the journey.

Pilar Bradley
Editor in Chief